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Launching a successful online appeal

Digital giving tools and widgets used by Ummah Helping Hands for a successful online appeal during Ramadan

Case Study: Ummah Helping Hands Digital-First Ramadan Campaign and Online appeal

Ummah Helping Hands needed to modernise their seasonal fundraising. Traditionally reliant on manual collections, they required a streamlined way to manage a high-volume online appeal for Zakat and Sadaqah during their busiest period: Ramadan. They used theOlivepod’s POD mobile solution and online giving tools and widgets to run a digital-first Ramadan campaign, reaching more donors than ever before.

  • Increased engagement: Higher conversion rates on their Ramadan online appeal compared to previous years.

  • Streamlined operations: Embedded gift aid declarations and instant donation receipts reduced administrative overhead.

  • Modern donor experience: A frictionless “tap and give” journey that met donors where they were, either online or using mobile KIOSKs.

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